Our target audience

Our target audience would be a range from working class to middle class, meaning ages from 16 to 26. Both male and female.

They are the type that would like things that require skill and is very creative, interesting art and things that are different or new, for example. New technology that may be coming out soon such as products from apple, blackberry etc. as this is the generation that like to keep up to date with what is going on in the media.

Dubstep is a fairly new genre of music and is appreciated by the majority of the younger generation.

 

 This age group also are interested in maybe keeping fit and may have active life styles, and may do things like going to the gym in their spare time. This may be influenced by the media as the media always present slim, fit, athletic, muscular models to advertise all of the country.

The fact that my target audience are prone to be influenced by the media my audience are likely to be very active, party goers etc. This is why we have chosen to use bikes in our video to reflect this life style. Another reason for this choice is that this is a populate transport choice for this age group.

Due to their active life styles they may use drinks which are high in caffeine for instance energy drinks and coffee, to help them to keep up and keep going. Food that is high in sugar and, or quick to get or cook may be part of their diet with hardly and vegetables.

This group is a social group who may spend time on social sites such as facebook, twitter, myspace. May spend an immense amount of time on laptops and other forms of technology, such as smart phones which are almost like mini pocket sized computers.