What is the purpose of a digipak?

Digipak is a form of packaging for any type of CD, DVD or Blu-ray disc; the outside of the digipak is usually made from paperboard/cardboard/card stock whilst the inside is a standard plastic, shaped in a way that would hold a CD that is attached to the card that looks like the image below.

 This is a typical set up for a six panel digipak:

 



An example of a real six panel 

The whole purpose of a Digipak is to attract I believe. Reflects the type of music that is on the album/single.

I have been doing research on the digipaks that are in the same genre as ours and I have realised that There are barely any digipaks out there. The only reason I could think of is that the way we consume media is different now and  the fact that dub step is a fairly now music group this may be the reason.

Below is a Chase and Status Single cover.

This is relevant as it has a clear colour scheme and clearly states the name an d this is something I would like to incorperate in my digipak

Editing Techniques

We are planning of using quite a few different editing techniques in our music video. One example of the editing technique we will use would be match on action which helps with the continuation of the clip. This is done by cutting to another clip just as one has finished which is in the same sequence of events making the movement and shot seem fluid and masking the cut. This would be explained better in the following clip.

Graphic match is another technique that we will be using. This is when you cut from one shot to another with something like an object that has correspond image (the objects having a similar shape). For example, my partner and I are hoping to achieve this why using the round circle shape of a bikes wheel and a watch/clock. The picture below if from the film Psycho which is quite a good example.

The shape of the plug whole has a similar/same shape as the iris in the eye.

Our first day of Shooting

Our first day of filming was substantially better than our filming experience with our previous project. I believe that it went very well and both my partner and I were pleased with the outcome. We were able to film everything we had planned within a couple hours. However, due to an unfortunate event that had occurred only a couple days before our scheduled filming we had to adapt to the situation by changing our original plan. Our arrangement prior to the incident was to have bikes in our video, this idea was short lived due to the fact that not one bike was stolen but two!!! This left the both of us struggling to come up with a new idea in such a limited amount of time as we had to start filming as soon as possible. We decided to use roller blades for our main character however this did make some parts of our filming quite tricky as we were trying to incorporate some tracking shots of our actors on their bikes but it was quite hard for my partner and I to film alongside them. My partner did try clinging onto one of our actors bikes on his roller blades whilst filming the other bike.

We did plan this in advance however we thought it was going to be a lot easier than it was. After a few attempts my partner did get it just right and got us pretty good footage that was exactly what we needed.

Although we checked the weather before we filmed we weren’t really prepared for the on and off rain and hail stone throughout the day. This annoyingly kept changing the lighting while we were in the park and we knew this would make editing quite difficult for us from then. We did continue to film and decided keep all the footage and use most of it especially the parts that looked the same.

Filming the match on action sections wasn't hard at all as we were able to use a tripod the majority of the time. Overall I believe the day went amazingly well as we were able to film quite a lot with hardly any problems.

Additional information

Costume

The costumes that would be worn would be of the casual sort as this is what is commonly found in a typical dubstep/ drum and bass video.

Location

There is no typical set location that dubstep/ drum and bass however in most of these videos the scene changes a lot, most start off indoors or in a house of some kind and are based on the streets of London. For example Chase and Status - Let you go (Left) and Chase and Status - Time (Below). In videos like this there is sense of constantly moving forward. The typical functions of a dubstep video is for it to be a narrative piece and have the video make a visual story as this type of music doesn't really have that much lyrics to it (depending on the artist) or at times there could be performance where you see the artist at a venue etc. Mainly because of these reasons we believe that this is a perfect opportunity for us to use various locations in London throughout the video, along the way our main character will be picking up his friends and would be roaming the streets of London trying to get as much of them as possible to get this "free chicken". I believe that the fact that we would have a lot of different locations we should be able to recreate the sense of a dubstep video.

We used locations such as my partners home and a few places in London such as Marble Arch and Richmond park, images below.

Marble Arch

Richmond Park

Props and lighting

In our video the main prop we have is the bikes and the roller blades. We do refer to a clock/watch quite often as its supposed to be a race against time so this comes up quite a few times as well as a few other objects however they are not as significant. All these objects are easy to obtain as these are just house hold objects etc. If anything does go wrong in one way or another we can always compromise with something else which would be just as effective. For example, a bike got stole and we replaced it with roller blades.

The lighting shouldn't be a problem as we would be filming during daylight and the majority of our video is outdoors however our only obstacle would be the weather and we he obvious check this in advance which we have written on our breakdown sheets.

The beginning of our music video is indoors and for this we would use windows and actual lights but we would be using as much natural light as possible.

At the end of our video we are filming while its dark but it would be very well lit as it is quite a busy area.

Breakdown sheets for our music video

Our animatic

Today my partner and I presented our animatic to the class. This is where we got the opportunity to show our peers our ideas of the music video that we have to produce. We got very good feedback from all of them and we are planning of using their ideas to our advantage.

One of the ideas that was suggested was that we not only play the clip in its forward motion but then reverse the same section so we would get an effect that has been used in many dub step videos in the passed such as DJ fresh – Louder.

The fact that with this type of music we are able to play with the time, we should use that as much as possible.

More close ups were mentioned, to show the riders determination and to add more drama in a sense. This was a very good idea and I think this is something my partner and I will definitely look into as this feedback was very useful

Another thing that was suggested was that we make it clear from the beginning that it is a race against time and that we should include shots of the shop or a poster advertising the free food near the start of the video so everyone is on the same page and it would make it a lot easier to follow.
They liked the fact that we use so many different locations in the video however there was a fear that we may not be able to fit all our footage into his video. But then again, the fact that we would be able to speed things up at times everything should be fine. There were some suggestions that we film some of the keys locations such as marble arch at night so we could get the full beauty of the place to make it more interesting to look at.

Other feedback we got is that some of the footage was too long, however when we did explain it everything

The Results To Our Survey

100% of our responses came back from 16-20 year old. 50% of the people why took the survey were female and other 50% were male. This made our analysis a lot easier knowing that we had an equal ratio between the two and would be able to see what the majority preferred without thinking our results would have been different if we had more girl.

Below are all the results we received

Age group?

Genre

What type of music genre do you listen to?

Do you watch music videos?

 What do you like to see in your music videos?

How do you watch your music videos?

Do you like bright colours or a more gritty feel?

Do you like fast paced action music videos?

Do you like to see the artist perform?

Do you like videos set in London?

The results will help us to decide what we should do for your music video. From the information we received my partner and I are looking to do something that is based in different locations in London that has quite a bit of action and this is just by looking at the answers or question 8 and 10