Our target audience

Our target audience would be a range from working class to middle class, meaning ages from 16 to 26. Both male and female.

They are the type that would like things that require skill and is very creative, interesting art and things that are different or new, for example. New technology that may be coming out soon such as products from apple, blackberry etc. as this is the generation that like to keep up to date with what is going on in the media.

Dubstep is a fairly new genre of music and is appreciated by the majority of the younger generation.

 

 This age group also are interested in maybe keeping fit and may have active life styles, and may do things like going to the gym in their spare time. This may be influenced by the media as the media always present slim, fit, athletic, muscular models to advertise all of the country.

The fact that my target audience are prone to be influenced by the media my audience are likely to be very active, party goers etc. This is why we have chosen to use bikes in our video to reflect this life style. Another reason for this choice is that this is a populate transport choice for this age group.

Due to their active life styles they may use drinks which are high in caffeine for instance energy drinks and coffee, to help them to keep up and keep going. Food that is high in sugar and, or quick to get or cook may be part of their diet with hardly and vegetables.

This group is a social group who may spend time on social sites such as facebook, twitter, myspace. May spend an immense amount of time on laptops and other forms of technology, such as smart phones which are almost like mini pocket sized computers.

My favourite Music Videos

The music videos I have chosen are:-

·         Michael Jackson - Thriller

·         Michael Jackson - Bad

·         Somebody that I used to know

·         Drake - Take care ft Rihanna

·         Adele - Rolling in the Deep

Thriller by Michael Jackson

I have chosen Michael Jackson's Thriller as this is a legendary video that still has people watching it until this very day. This is a piece that has many dance sequences throughout which I believe that everyone recognises with amazing costumes and make up just made it compelling to watch. This wasn’t like a normal music video but more like a short film which was released at midnight in the 80’s. With special effects that were just coming out in those days made everyone want to watch it, and it was a big thing. The director showcased the artist quite well as they made short Michael Jackson was the main character at all times, had him at the front and he was the only one where such as vibrant colour even through there was a theme of gloom all the way through the video. The lighting made sure there was spooky feel which is a technique often used for horror movies. What made this film/music video so great was the fact that it had a twist at the end although it was a mainly a performance all the way through telling the story almost.

http://www.youtube.com/watch?v=sOnqjkJTMaA&feature=plcp

Bad by Michael Jackson

Another Michael Jackson classic was his video Bad. This video was also had many dance sequences throughout however this was different to his previous video thriller as this was a different theme. The many different camera shots not only made it more entertaining visually but it also made it easier to copy his dance moves which was what most people like to do as Michael Jackson was well known for his own unforgettable unique moves. The director obviously showcased the artist well as they have made sure he is at the front through most of the video or the only one doing something to make his stand out from the big groups. There are multiple close ups of Michael Jacksons face continuously in this video and everything he does is done to the beat. They are not changing location completely but you do get to see a variety of shots which keeps you interested as they seen to be constantly on the move. This video gave you a great deal to look at and for that reason I believe everyone had a reason to watch it more than one.

http://www.youtube.com/watch?v=dsUXAEzaC3Q&safe=active

Somebody that I used to know by Gotye

This is a good video as it is good video as I like the simplicity of it. The fact that its created just by different camera lengths, close ups, long shots etc. and paint they made something that you could just look at. The creativity of the video is what I like the best as it hasn't been done before.

http://www.youtube.com/watch?v=8UVNT4wvIGY

Music Video Survey

This is a survey that I have made with my partner to help us come up with ideas to assist us with our final decision. Please complete the survey as soon as possible, the link is below.

http://www.surveymonkey.com/s/G3PZCH6

Thank you

Permission letter

Prezi

This is a prezi of our music video ideas. This is what we will be showing our class at a later date.

http://prezi.com/vghn2nojuyub/music-video-pitch/

Mood Boards

My Mood Board

The mood board that I have created reflects the music video i would like to make in the following ways.
I wanted a relaxed kind of party feel. This is why I have the images of the shoes and the spilt wine glass whist the girl flicking her hair brings a care feel to it. The image of the main relates to the part of the lyrics of the song a may use as a bright light in shining in his face. The fact that everything hasn't been put on the page precisely shows the lack of structure which is might be the reoccurring theme in this music video.

Evaluation Question 7

Looking back at your preliminary task, what do you feel you have learnt in the progression from it to the full product?

Looking back on the preliminary I believe that we have made a big improved with our camera angles and other editing techniques. Seen as the prelim task was my second attempt of filming and editing properly I think I did quite well with most.

I did mention that these were techniques that I would be able to use in my final piece and I believe that this was true as I was able to improve on those techniques making most foley sounds in sync. The prelim task was also the first time we ever used titles (text). At first I found the whole concept of premier pro quite difficult to understand and it didn't really feel used friendly at all but once we kept using it there came a point where you know exactly what to do which made it a lot quicker and easier to use whilst editing our film opening. There were some techniques we didn't use like for example split screen etc. We used a lot of different camera angles in our prelim task but I believe that we wasn't able to used shots such as shot reverse shot but we did try and fit as many as we could on our actual film opening. We didn't use any establishing shots in the preliminary but we did attempt to do so in our opening sequence, but we did use match on action once and we did try and make it as seamless as possible but only practice can make you perfect.


In conclusion it did feel  a lot quicker and easier to complete all our editing. I've learnt a lot about transitions, audio as well as the actual video itself. We were able to identify what worked and what didn't and what we needed to work on. I believe I've learnt a lot from then but I think I can only improve.